Mar 17, 2026
In a world of overflowing inboxes, AI-generated emails, and corporate language that all sounds the same, most messages get ignored. Erin explains how changing just one word, adding an unexpected phrase, or using a little personality can break the pattern and actually get people to pay attention.
<p>
If you want people to listen to you at work, communicate more authentically, and stand out in workplace conversations, sometimes the fix is surprisingly simple.
<p>To connect with Erin and/or
Nicole,
email: hello@bauthenticinc.com <p>
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<br>
<p><em>DISCLAIMER: This episode is not
explicit, though contains mild swearing that may be unsustainable
for younger audiences.<p></em>
<br>
<p><b>Tweetable
Comments</b><br></p>
<li><p>
“The same people you’re doing business with are the same humans who can’t watch an Instagram video if they’re not captured in three seconds.”
<li><p>
“With this overflow of information and AI-generated emails and blah blah blah, the best thing you can do is pattern interrupt.”
<li><p>
“Just using those fun little flippant sayings you’d use with your best friend over a quarter glass of wine is enough for people to stop, smile, and read what you have to say.”
<li><p>
“Change one word and you’ll change the game.”